Establish Legal Certainty
Ensure the trademark rights transfer lawfully and are recognized under the law.
Assignment
How does trademark assignment work?
Trademark assignment is the legal transfer of ownership of a trademark from one party to another. It may occur through a sale, merger, acquisition, inheritance, or another business transaction. Recording the assignment properly is important to:
Prevent Loss of Rights
Reduce the risk of future disputes that may harm both parties.
Notify the Market
Inform third parties that the trademark has changed ownership and reduce confusion in the marketplace.
